About Us
JUST IN CASE is a film equipment rental house based in Jeddah, Saudi Arabia, operating under Armada Media Productions.
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We provide filmmakers with reliable, high-quality gear and professional film crew, meeting international production standards while understanding the unique rhythm of filming in the Kingdom.
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From cameras and lenses to grip and lighting, every item in our collection is carefully selected and tested to support your vision and keep you inspired on set.
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We ensure every production is equipped to meet global standards, both technically and creatively.
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Guided by the Kaizen philosophy of continuous improvement, we grow day by day, expanding our inventory, refining our processes and deepening our commitment to the craft of filmmaking.
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Our mission is to ensure that what we provide isn’t just equipment; it’s a key to success on every set.​
At JUST IN CASE, we’ve got your back.
Our Story
Our story began with Kamal Arodaky, a cinematographer who treats his craft as a lifelong pursuit, blending curiosity for technology with the art of filmmaking.
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What began as a search for ways to elevate every frame grew into a professional service built on one simple idea: always be ready.
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On set, there’s a phrase we live by:
“Let’s have it ready… just in case.”
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That mindset became our name and the foundation of the company.
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Since then, we’ve proudly supported productions across Saudi Arabia, Asia, Europe, and beyond, providing filmmakers with the tools and expertise they need.